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Point of Sale Displays |
Point-of-sale displays are one of the best investments of
your marketing dollars. These displays dramatically increase
the impact of your product at the moment it counts most—at
purchase time. Such displays are most effective for impulse
items or items for which consumers do not have brand loyalty.
Large displays set up
in prominent locations in high-traffic supermarkets have been shown to increase
the rate of sales by as much as 64-fold over the same items sold from their
regular shelf locations. However, for small set-ups, more common sales increases
are from one-and-a-half to threefold—still huge increases.
Dumps
are the most powerful of all point-of-sale display options. Floor
displays, commonly referred to as dumps, are most effective
if placed at the front of the store. This location guarantees
viewing by the maximum number of visiting consumers.
Typically merchants reserve the display of dumps for their
top brands and fastest selling promotions.
Counter displays
are sometimes called pre-packs when the display also serves
double duty as a counter item. |
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Merchants generally use counter displays for low-priced items
that a consumer might decide to purchase on impulse while they are waiting for
sales assistance or standing at the cash register. Small novelty items are ideal
for counter displays.
Posters can be very effective in pulling in customers to purchase a
product they have some knowledge of—perhaps through an extensive advertising or
publicity campaign. Posters are the least inspiring point-of-sale display
vehicle when used to attract consumers to products they were not previously
aware of.
find out more...
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SEO Tip: Using Site Maps |
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Sitemap provides an
overview of a web site that provides a listing of the pages
in a web site. In other words, it is the visual
representation of the structure and content of a website.
Search Engine robots gain access to this page from every
page of the website and in turn there is a link to every
page of the site from the site map. This allows for a
thorough indexing of the site.
They allow visitors to locate something specific i.e. help
the users who are looking for a very specific piece of
information on the site .
A sitemap describes the structure of a website on a single
page. User can have an overview of the whole site at one
glance ,depicting the main categories and subcategories of a
site. One of the best features about sitemap is its
accuracy, easier to scan and understand. more...
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Improve your Sales with Upselling |
Upselling
is a technique that will help you increase your sales and
thus profits. You can super-size every sale to double,
triple, and quadruple your profits instantly. It is one
thing to get the sale but far better to super-size that
sale. Real profits come when you get the customer to buy a
larger, more expensive, or more comprehensive product or
service.
As a
businessman your primary motive is to find solutions for
your clients/customers. Upselling is easy if you think of
your main business as helping customers. Think about the
problems your customers come to you with. What does it
REALLY take to solve their problems?
Y our
customer needs a lot more than the simple inexpensive
solution they first consider. By grouping together several
different products and services, you can give the customer a
more advanced package that goes much further toward creating
a satisfying solution.
Find out more
about Upselling here...
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Automate your Retail Store |
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In order to
increase productivity retailers are switching from
electronic cash registers or outmoded paper-based systems to
PC-based solutions. They're affordable, user-friendly and
can help you grow and take your business into the future.
POS
solutions are affordable. This is an investment that can be
paid off over time in money saved on credit-card
transactions.
Some solutions allow you to automate your inventory
management,
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| Ask
Jack |
| Post
a query here and your question might just be published
in our next newsletter |
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| PAYNET
SYSTEMS |
Paynet Systems is headquartered in Atlanta, Georgia. In conjunction
with First Data (publicly traded on the NYSE: FDC), we are one
of the fastest growing "Full Service" providers of
credit and debit transactions in the United States.
Our
merchant-base includes, retail, wholesale, mail order, and E-Commerce
businesses. By servicing all business categories, Paynet Systems
is able to custom-tailor a program best suited for your specific
business needs.
more
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Address
Paynet Systems
5955 Shiloh Road, Suite 100,
Alpharetta, GA 30005 |
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