Tele-seminars and now Webinars have been a great tool for business people. In fact now the devices are getting smaller and the unconnected are getting connected and that Great Digital Divide is being conquered. Communication is one of the most important things to the productivity of a nation. Indeed, communication increases value and spurs on faster transactions, collaboration and helps bring concepts to market much faster. Communicating in visual images and voice, along with the written word, we use the best of all our communication skills to send the right message and educate, inform and instruct.

What is an Online Seminar (Webinar)?

An Online Seminar (Webinar) is a marketing and sales venue that allows you to log into the Internet and via technology view either a PowerPoint presentation or an actual demo of a product while listening to the presenter via a conference call-in number. The cost of this is only the local cost of the telephone call, except if it is a tool free line.

Great webinars generate qualified sales leads. They take planning, practice and consistent follow through. Here are few tips that are sure to work for you.

• Planning a Webinar – Every presentation requires a basic plan. Create a Webinar plan that includes agendas, potential speakers, a registration process, budget, promotion, and success metrics and follow through.

• Schedule at Right Time – Schedule your webinar when the utmost number of people can come.
  o If your audience is national, run the webinar in the mid-afternoon. That way, people from all times zones can attend.
  o Tuesdays and Wednesdays are generally best. People are not just starting or ending their week.

• Endorse it – If you build it, will they come? It depends. Do they know about it? Do they care? o Study your key audience and develop a targeted marketing strategy.
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Click-to-call is a service which lets users click a button and immediately speak with a customer service representative. The call can either be carried over VoIP, or the customer may request an immediate call back by entering their phone number. One significant benefit to click-to-call providers is that it allows companies to monitor when online visitors change from the website to a phone sales channel.

The term "click-to-call" is sometimes confused with "pay-per-call." "Pay-per-call" is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. "Click-to-call," along with call tracking, is a technology that enables the "pay-per-call" business model. But click-to-call can also be offered as a value-added lead generation and customer service solution.

Click-to-call services let users click a button and immediately speak with a customer service representative. Customers can either place a call over the computer using Voice over Internet Protocol (VoIP) technology or request an immediate call back from the advertiser by entering their phone number. Unlike a toll-free phone number, click-to-call services enable companies to monitor and control when and where online visitors migrate from the web to the phone sales channel. 

While click-to-call technology has driven great benefits for many companies, marketers need to think about their business needs and how they can make a click-to-call deployment effective.

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