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 2005: Return of the Trends

The economic outlook through 2005 looks upbeat despite of the increase in interest rates and inflation.

 

The essential points in this respect are:

 

1.What’s Old is New Again: Rising Prices and Interest Rates.

Consumers have more money in their pockets due to increase in employment and lower interest rates in the past. The economic expansion will be beneficial for those retailers who are ready to take risks, investing in the technologies and opportunities that keep them in the minds of the consumers.

 

2.The Empowered Consumer.

On the other hand, Consumers have been empowered by the internet allowing them to buy on their own terms. Thus the retailers are now giving more importance to the consumers.

 

3. Pyrotechnics in Technology.

Adoption of new technologies has helped the in improving the decision-making process. Retailers are using the gadgets and back-office technology to improve the efficiency of operations.

 

4.Closer Financial Management. Keener Government Oversight.

While most companies seek to be compliant with Section 404 of the Sarbanes-Oxley Act of 2002, those that fully embrace the spirit of the law – strong ethics, good governance, reliable reporting ..will likely benefit from a

re-energized company, reassured investors, and reduced costs. In short, shareholder value can be enhanced. With more Americans making health, privacy, nutrition and food safety higher priorities, governments are more closely monitoring these areas as well. Cash-strapped states are legislating out old tax planning strategies and increasing their enforcement efforts. The outlook: higher effective tax rates directly impacting the bottom line.

5. Diverse Lifestyles. Distinct Life Stages. .......     more...

 
 This months Credit Card processing Tip                                                                         By Jack Chevalier

How to avoid fraudulent credit card transactions

Extra protection for card-not-present merchants (Internet/Mail-Phone Order)

Card-not-present (CNP) merchants must take extra precaution against fraud exposure and associated losses. Anonymous scam artists bet on the fact that many Visa fraud prevention features do not apply in this environment.

Follow these recommendations to help prevent fraud in your card-not-present transactions

 

Extra protection for card-present merchants (Retail-Swipe)

If you are a card-present merchant, take the steps to ensure the legitimacy of every Visa card, cardholder, and transaction. Under the Visa U.S.A. Inc. Operating Regulations, merchants or their sales associates must check the card security features, request an authorization, and obtain the cardholder’s signature    

  Basic SEO: Importance of Keyword Search

The keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. By targeting the wrong keywords, most companies are losing traffic.

Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords.

 

While selecting keywords you aim at increasing the traffic to your website through the search engines and the choice of right keywords ensures that your visitors are highly qualified to buy your products and services when they arrive. So while selecting the keywords and phrases for your site, remember to select search terms that describe your products and services in the most logical, simple and specific way.

There are two categories of keyword research:

more...

 
 New Tax Laws

Representing the most significant tax reform for manufacturers in recent history, President Bush has signed the “American Jobs Creation Act of 2004” (AJCA). Among other things, it replaces the Extraterritorial Income Exclusion (ETI) with the Manufacturers’ Deduction. While being called a replacement for the ETI, the Manufacturers’ Deduction goes well beyond that for most midsized manufacturers. 

more...
 
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PAYNET SYSTEMS
Paynet Systems is headquartered in Atlanta, Georgia. In conjunction with First Data (publicly traded on the NYSE: FDC), we are one of the fastest growing "Full Service" providers of credit and debit transactions in the United States. Our merchant-base includes, retail, wholesale, mail order, and E-Commerce businesses. By servicing all business categories, Paynet Systems is able to custom-tailor a program best suited for your specific business needs.
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