Website usability is the ease with which a User Interface can be used by its intended audience to achieve defined goals. Usability incorporates many factors such as design, functionality, structure, information architecture, etc. People head to the Internet for several reasons, to research, compare and purchase products, or find and interact with other people. What is common among most online users is that they begin their online usage with a focused purpose, and that focus then bleeds over into surfing for things that interest them throughout the Web.

If you are into small ecommerce business online, then always keep in mind that you're trying to sell products. Putting product demos on your website has a tremendous impact on your prospective customers. What's visually attractive to you may be just as attractive to your customers . Always test product shots on friends, family, or co-workers to see what they think. If you happen to run out of ideas about how to display your products, look around at other successful retail Websites to see how they do it. An overlooked reason for their success may be their product shots.

Optimizing your Website for both search engines and people needn't be a price to pay. There's significant overlap between the tasks required to reach these two objectives, and this overlap can be used to your advantage. It shouldn't be too challenging to create a Website that users can find easily via the search engines, and use once they reach it. Just remember, no one wants to buy or invest in any product that doesn't look attractive or poorly demonstrated on your website. Therefore make sure your products are well documented with appropriate demos to back them up and worth buying.

AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

What Kind of Ad’s we can Place?

We can place either

• Text Ads
  
• Image Ads
  
• Link Units
  
• Referral Buttons
  

• Pages with lots of text, requiring users to scroll down the page.
  
• Forum or message board pages, particularly within threads.
  
• Pages where only smaller ad formats (such as the 125 x125 button) will fit.
  

• The ad color palette should blend in to the colors of the page.
  
• Rotate color palettes slightly to add variety and freshness to ad.
  
  

Ad Format Performs Best

Wider Ad Format Performs Best because Wider ad formats let users read more text at a glance without having to skip a line and return to the left margin every few words.

Google AdSense Optimization

The best placement for Google ads varies from page to page, depending on content.
Certain locations tend to be more successful than others. The ideal placements are shown on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

Read more

Paynet Systems is a Registered Merchant Service Provider of Wells Fargo bank, NA. We approve 96% of our applicants and service businesses in all 50 States. Paynet Systems provides unparalleled 24-support assuring fast and reliable service. Our promise of consumer satisfaction, achievements and experience make Paynet Systems the clear choice.