A feature of a good website is its easy navigation. Anything complicated is sure to confuse visitors, leading them to backtrack and take off to look for another website, never to return. Hence, the manner in which you place your links for navigation plays a huge role in determining the time for which a visitor hangs about and explores your site. To retain visitors for longer periods of time, remember that a visitor, on opening your website is going to scan the home page and read the available content. And if he is hooked, he will look for more interesting pages. So your website navigation must be well assembled, effortless to use and intuitive. Make it simple and keep it simple!

Since the home page is important, make it attractive and uncluttered. Follow up the clean layout (with lots of white space) with neat navigation. Keep the focus on content. Keep the basic design of all pages of a website the same for uniformity. Only the content should vary. Unnecessary effects will only cause distraction from the content and must be avoided.

There are three types of navigation.

1. Hierarchical navigation or the tree-type navigation is best for information rich websites.
2. Global Navigation is for fewer, broader categories.
3. Local navigation applies there is great deal of information under broader categories.

Navigation styles include embedded links, Bread-crumb trail, and Left/top/pop-up navigation bar, tab navigation, site map, and mix and match. The use of navigation bar is the most common, and it works well too! In addition a site map or table of contents works as a one-stop location to access anything on the site. Internal Linking between pages can be placed in the body of the text, thereby helping users find related information quickly. Also it's a good idea to keep away fro funky and intricate navigation, which will only lead to confusion.

Here is a checklist of important Navigation tips and key points:-

• Plan site navigation first and design later. This way the website will never look cluttered.
• Keep the navigation system clean-cut and uniform.
• For several links, use drop down menus, or Flyouts. A usability test of using the drop-down menus showed that users were able to use it to navigate the site very effectively.
• To help visitors look up what they are searching for easily, add a sitemap.

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Google base is currently undergoing development progress and has been released as a Beta version. It is a software by Google that works as a database in which any user can add any type of content. Google terms 'Google Base' as "a new way for content owners to submit their content to Google". Furthermore, it is meant to "complement existing methods such as web crawl and Google Sitemaps."

Google base allows you to submit online as well as offline content. This content, if not already available over the internet will be made accessible to readers. By simply describing your items on Google base, under a specific category, you will make it easier for people to reach your services when they are looking for such a product, as you provide. Product attributes will further help people reach you when they do related searches. Examples of popular item types includes hotels, housing, jobs, vehicles, jewellery, games, software and so on.

Google base is free of cost! In addition, the submission process is fairly simple. You can submit online as well as offline content o Google Base, by using either of the two available choices. There is the standard web form or, if you have more than 10 items to submit, you may use the bulk upload options.

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