Website Optimizer, integrated into Goggle Ad Words, is a free tool that can help run variable and multiple activities such as landing page content, including headlines, promotional copy, and images. Website Optimizer works to test all traffic that is directed towards your website, irrespective of whether it is from your Adwords ads, or otherwise.

Website Optimizer comes handy in tracking the reasons behind the low conversion rate of your website, in spite of high traffic. This user behavior on your site indicates that you need to make improvements to your site. To test and determine the changes that will increase sales on your website, website Optimizer can be utilized. On a web page you can decide to test a headline, image or promo text. Website optimizer can also help find what content on your website attracts most customers. After analysis, a planned course of action will be suggested in order to optimize your site for maximum business results.

Before experimenting with Web Optimizer, it is a good idea to decide what parts of your website you would like to test. You need to take the following steps before you begin your experiment:-

• Choose your test page.
• Identify your conversion page.
• Determine which page sections you'd like to experiment with on your test page.
• Work with your marketing team to create variations for each page section.
• Obtain the original HTML content from your test page, which you'll need in order to create the page sections and variations you'll be testing.

To start with the experiment you will have to seek the assistance of your site administrator to enable the code on your website. Web Optimizer will compare the varied traffic results to different versions of your webpage.

A Web Optimization Report can be of two types- Combination and Page Section report. A combination report shows the performance results for the entire page combinations made from the page section variations you created for your experiment. By seeing how well a particular combination performs in comparison with the original and the other combinations, you can choose the most successful one to improve your business. In contrast to the combination report, the page section report focuses on which variations to each page section performed best.

In addition, the Website Optimizer tool is easy to implement. Website Optimizer, which is now available in Beta for Adwords advertisers, promises to help advertisers make smart business decisions and increase the return on their marketing investments.

Social bookmarking is an activity performed over a computer network that allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. - a personal knowledge management tool Social bookmarking sites are a popular way to store, classify, share and search links through the practice of folksonomy techniques on the Internet or Intranet. Other than web page bookmarks, we can find services specialized to a specific subject or format (feeds, books, videos, music, shopping items, map locations, wineries ...).
 

History

The concept of shared online bookmarks dates back to April 1996 with the launch of itList.com. Within the next three years online bookmark services became competitive, with venture-backed companies like Backflip, Blink, Hotlinks, Quiver, and others entering the market. Lacking viable models for making money, most of this early generation of social bookmarking companies failed as the dot-com bubble burst. Social bookmarking inspired the social news movement which included sites like digg, reddit, and the new Netscape portal.

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