Google AdWords is hands down the most effective search engine marketing tool available today! It is a tremendous marketing medium, which if understood well, can reward you a thousand times fold!

Google has always in the past, and continues to try to maximize the diversity in their AdWords results. Besides tips such as a unique "landing page", pre-selling, offering freebies, Ad Groups to manage "keyword families", etc, Google has now made available, what is referred to as the "Campaign Optimizer".

The Campaign Optimizer is a new ad performance automated tool launched by Google. It's an on-demand AdWords tool that provides personalized campaign ideas in just minutes. Google has announced the launch to help websites improve their account performance and increase their advertising return. This tool can help jumpstart your optimization efforts!

Here's how the Campaign Optimizer works: On the 'Campaign Summary' page, click on the 'Optimize Campaign' link. The tool will analyze your campaign to see what settings have or haven't worked well for you recently. The tool takes only a minute to make this evaluation, on the basis of which the tool makes a recommendation in the form of a customized proposal of ideas for your campaign aimed at improving your performance. You can make your choice from among the proposed changes, after reviewing and considering each one in perspective of your website, and apply the ones you like directly to your campaign. It's easy to evaluate each change!

To give you an inkling of how this tool can help you, following are some of the suggestions you may receive with the Campaign Optimizer:

• Change your budget on a daily basis to influence your ad visibility and attract more traffic
• Add new related and targeted keywords.
• To reach customers more effectively, change the keyword matching options.
• Adjust keyword maximum cost-per-click bid. Change ad text to influence your click-through rate.

The Campaign Optimizer is a great tool to optimize your account. While it offers ideas for optimum functionality, it steers your optimization efforts in the right direction. Remember, the Campaign Optimizer works best on campaigns that have been running for at least two weeks. Now, all you have to do is try out the new Campaign Optimizer and see the results for yourself!

The search engine giant has finally decided to completely remove the notion of the Supplement Results labels (introduced in September 2003) for pages listed within its supplemental index which means more pages in the general index, which equals more overall traffic for the web site. The latest announcement from Google regarding the Supplemental Index should come as no surprise to many who were expecting it.

Google claims that being in the supplemental index will pose less of a problem in the future. Supplemental results are fresher and more comprehensive than ever. Simply put, the alternative search still returns the same urls that it did before but now the supplemental label is gone. By keeping the supplemental index, while preventing webmasters from viewing which pages are supplementals, Google has been "modified" to a new search engine with motto.

The primary purpose behind the Search Engine Giant's decision is to get rid of the label 'supplemental results' as difference between the main and supplemental results is getting narrower. Supplemental results are still supplemental; however, they are just no longer labeled as supplemental (because Google does not want to display the URLs of those results). It is noteworthy here that Google normally only presents results from supplemental if it cannot find a reasonable number of relevant hits in the regular index. By and large, the pages that end up appearing in the supplemental index are relatively less important. If Google's main index does not find a match, then the page would fall in the supplemental index for listings.

This decision has come up with its own pros and cons. Where, on one hand, more content will be available to show up in the SERPS for sites, Duplicate content will start showing up more in searches on the other. Also, Google will be paying even closer attention to the content. Moreover, it will be far difficult for the webmasters to detect the pages that require more links. Now, webmasters will be left with no indication of whether or not the pages of their sites are seen as low quality or not. However, removing supplemental results will result in much less confusion as it had caused endless confusion for webmasters (as not knowing which pages are in the supplemental index hurts webmasters trying to improve the quality of their site) and SEO's.

The situation of the users will even be worse. They might end up clicking on the URLs of the supplemental results only to find out that those results are not that relevant to their search query. Some users may be aware of the supplemental indexing however; miserable will be those who are uninformed. How this decision to remove the supplemental results label would affect webmasters and Google search engine users is yet to be seen.

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