Google base is currently undergoing development progress and has been released as a Beta version. It is a software by Google that works as a database in which any user can add any type of content. Google terms 'Google Base' as "a new way for content owners to submit their content to Google". Furthermore, it is meant to "complement existing methods such as web crawl and Google Sitemaps."

Google base allows you to submit online as well as offline content. This content, if not already available over the internet will be made accessible to readers. By simply describing your items on Google base, under a specific category, you will make it easier for people to reach your services when they are looking for such a product, as you provide. Product attributes will further help people reach you when they do related searches. Examples of popular item types includes hotels, housing, jobs, vehicles, jewellery, games, software and so on.

Google base is free of cost! In addition, the submission process is fairly simple. You can submit online as well as offline content o Google Base, by using either of the two available choices. There is the standard web form or, if you have more than 10 items to submit, you may use the bulk upload options.

In the web form, you may attach up to 15 digital files in the following formats: PDF, Microsoft Excel, Text, HTML, Rich Text Format, Word Perfect, ASCII, Unicode and XML. However, it is to be remembered that you will not be able to upload files exceeding the limit of 20 megabytes total in size. Also, Google reserves the right to review all files to ascertain that they conform to the Google base terms and conditions.

Other important points to note are

• Google base is currently available in English and German.
• The items submitted by you may b accessible at Google, Froogle or Google maps.
• Adding attributes to describe your products may lead to the popularity of your products. The more popular your products get, the more likely they are to appear as a suggested item type in the Choose an existing item type drop-down menu.

The benefits of using Google base are free content hosting, distribution and ease of use. Google base is a platform that helps you display information, for which you didn't have means to share it with the world. If you don't have a website, Google will host your content for free on a unique web address. So if you've been on the look out for such a tool, Google base is an opportunity for you to post and distribute a wide range of content, whether to distribute information or for selling goods.