Good Salesmanship isn't about never loosing a sale. It's about learning from every lost sale and never letting history repeat itself in that arena! Everyone can't be a good salesman. It requires a great deal of competence or excellence. Following are a few qualities that a master salesman must develop.

• Deliver more than you promise: For instance, if your customer is promised a good quality product on a particular date but the product reaches him before time and the quality too is better than expected, you have acquired a loyal customer for life! This is how a super-salesman works! He pursues the practice of rendering service that is greater in quantity and finer in quality than he is expected to deliver, thereby bringing profit not just for himself.
• Make mistakes, but learn to profit from them: For a good salesman, no effort is ever lost. A good salesman not only never repeats his sales blunders, but learns from them. A good observation is a plus point. Learning from others mistakes helps prevent business gaffes too! Also, any mistake made is thoroughly analyzed to look for a solution. Good is sure to come out of it!
• A Good salesman understands that a coordination of different minds for the attainment of a single purpose is sure to produce positive results.
• Have an aim: Another attribute of a good salesman or quality he must develop is his working towards the attainment of a particular goal or quota, within delineated time. A good salesman never goes with an intention of selling all he can. There has to be a specific objective to be attained.
• A good sales man before making his sales pitch always tries to put himself in the customer's shoes. This provides a much better understanding of the customers’ needs and how those requirements can be amply fulfilled.

The most important attribute of a salesman is his passion and his keenness to complete a sale. This infectious enthusiasm is immediately picked up by the prospective clients, which makes it easier to build a relationship of mutual trust. Good Salesmanship is a combination of the elements of persuasion, creativity, education and the ideal of mutual benefits. A quality salesman must have

• a good knowledge of products (special features and uses),
• knowledge about customers (nature, types, habits and buying motives),
• The technique of selling and terms and conditions of the sale - delivery, prices, packing, credit facilities available etc.
• Also, he must have ample familiarity with sales promotion activities such as distribution of samples, coupons, premiums, exhibitions and clearance sales.
• At the same time the objectives must remain to properly introduce new products, win new customers, and to improve public image of the company.

Besides, personal and moral qualities of honesty, integrity, loyalty are a must! A successful salesman should be co-operative, courteous, well mannered, and outgoing. He should be intelligent with a presence of mind, imagination, confidence, observation, sharp memory, foresightedness and above all the power to take quick decisions. A pleasing personality only adds to the selling process. A good appearance, good tastes, good habits and impressive voice are sure to make a lasting impression.

Finally, a good salesman is one who proves beneficial to both the sellers and the buyers. While ensuring that the need of the customer is suitably met, a good salesman ascertains a profit!