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The latest efforts by Yahoo that are in the news, have been towards driving quality traffic using a feature called "Blocked Domains". As the name suggests, this new tool allows advertisers to specify certain sites in the Yahoo partner distribution network on which they do not want their ads to appear. The "Blocked Domains" feature is yet to be launched, having been scheduled to the latter part of October. This feature is bound to provide increased value to advertisers.
Here is what Yahoo Blocked Domains can do:
- Can block your ads from up to 250 web sites
- Works with Sponsored Search and Content Match
- Blocks sites on your entire account
- Complements pricing discounts.
Besides the Blocked Domains feature, yahoo has come up with several other initiatives, which include:
Discounts: Yahoo may offer advertisers with automatic discounts, in accordance with the assessment of the quality of traffic coming from their partner distribution network.
Click protection: This is a new system that Yahoo has in place to track and identify clicks that they feel shouldn’t be billed to advertisers.
Intercontinental traffic control: "Blocked Continents", is an additional feature incorporated recently, which automatically excludes traffic from continents other than North America. However, If intercontinental traffic is important to your business, you can easily change this setting by going into your Administration tab and clicking "Account General Information".
Yahoo continues to work around Network quality and these features are a result of their endeavor to improve the quality of the network and your traffic. There is lots more to come!
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