|
After meeting the requirements of optimization, while planning about the pay per click campaign, bid your keywords, create some ads and tracking performance you are wondering how to convert visitors into clients or customers. You are now eagerly waiting for visitors to become your clients; afterall you have attracted them through a lot of work in search engine placements and do not wish to lose them just due to failure in connecting. It is important to remember that every visitor has different taste and level of satisfaction. The website's accessibility and usability is to be considered in order to increase the number of conversions from visitors to prospects and customers.
Web usability gets complete if you let your visitors have effective, efficient and satisfying experience visiting your site. In such a busy life nobody has time to read each and every page. They prefer to scan web pages or just give a glance on the website. In case something is unclear on the web page, the visitor would prefer to leave it and move further. Maximum time the visitors click on the first link which appeals him, if it is right then its fine, otherwise he will repeat the same process a few times, failing to get something relevant then would disappear with frustration in mind never to come back. The only thing that can be said is to make your web pages more self evident in order to get increased chance of conventions of visitors into prospects or customers.
Tips to make the site more usable include aspects like clarifying the purpose and action of the site on its home page so that the visitor does not keeping shuffle the site to know what is it about. Making the purpose of the each page obvious is very important. Using user friendly hierarchical headings to give a clear structure to the copy with obvious navigation and links is very helpful. Using clear wordings, removing all distractive images or wordings, consistent conventions, including site map, site search and making options and steps obvious are useful. You must make the information as contact details, pricing, delivery charges etc clearly accessible. The pages should be printable by including a cascading style sheet for printing. Keep in mind that the browsers sometimes create problems in its working as mostly sites do not work in the same manner in all the browsers. It is wise to testify the website on this point and ensure its working on all popular browsers.
Web accessibility mean that web pages should be accessible to everyone. letting everyone to have benefit of it as it's not just disabled people who benefit. Older people, people with low literacy levels, people who are not fluent in the website language, people with low bandwidth connections, people using older technologies and people with short-term injuries and illnesses also benefit with the web accessibility.
Tips to increase accessibility of a website include by providing all images with an alternative text description, transcripts of audio content, contrast between text foreground and background colors are sufficiently strong. Visual indications as additional characters or font changes should be used to convey information. Column and row heading should be placed in the first column and row respectively. Never use the HTML blink and marquee elements or moving contents. Link text should clearly state the purpose and destination of the link. Provide an option to skip navigation on all pages that will save screen reader or users from having to listen to the same navigation, and keyboard users from having to repetitiously tab through every item. It is advised that to associate prompts with controls so that each control is adequately described on forms.
Web standards are very important and implementing web standards throughout a websites design will address many usability and accessibility issues by default. It can be said in all that Usability and accessibility alone will not suddenly convert all your visitors into customers. The importance of Content is to be remembered in a website's delivery capability as visitors may stick around long enough to look at the content.
|
