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Google opens up demographic bidding for AdWords on its content network. This feature will certainly help the advertisers to have a better control by helping them choose the target audience.
Google has recently started this demographic bidding for all Adwords advertisers. All AdWords advertisers, means all the people who are utilizing the content network. This added feature gives small business owners good control on who sees their AdWords ads. Such type of bidding is mainly used for displaying your ads to specific groups of gender and age group audiences on some sites in the Google content network. This gives you better control to know who your audience is and a greater picture about how your ads perform with specific demographic groups.
The system is designed to work like this - Google will get into partnership with some of the content sites to help in distribution of your AdWords ads beyond simple search results.
Many of these content sites, will require users to log in and complete a personal profile. Now, on these content networks, Google has announced that it will give you the control to choose a subset of population to view their ads. Currently,you can break ad views down depending on gender and age range.
The user's data like gender and age can be easily accessed by the publishers, as the users are supposed to provide all information when they create a profile or fill up a registration form.
The speciality of new Google AdWords target option is the ability to select specific content networks and also give advertisers increased control within those networks. This is just to ensure that their ads are showing only for the groups that will click through and convert at the highest rates. This service will provide a boost for enhancing social networking partnerships of Google with websites like MySpace and Friendster.
The three main reasons for Google to launch this Demographic Bidding are -
- Due to increasing popularity of social ad targeting in Facebook, Google had to come up with a reliable yet cost effective solution in order to gain back its position.
- Big corporate giants like Yahoo! and AOL have been working with Demographic Targeting and have mastered online profiling too. But Google was still using the contextual and search targeting since many years.
- By introducing demographic targeting to its AdWords advertisers is beneficial for small to medium sized businesses as they can understand this form of advertising and online behavioural patterns. This will also enable the advertisers to prepare themselves and get ready for more options to come.
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