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If research is carried out on the marketing campaigns of businesses, it will reveal quite a few intriguing tactics and techniques that fundamentally contributed to their search engine success. In fact, there are a couple of techniques, which though often overlooked have proven time and again to work, such as the creation of an on-site glossary and frequently asked questions (FAQ) section.
Creating a Glossary: Often times bloggers or online writers tend to make use of jargon or certain acronyms that the visitors may not necessarily be familiar with. Instead of having to visit an online dictionary, or linking the confusing term to an off-site definition, it would be best to make the most of this search engine optimization opportunity and to link to some explanatory content within your own website. This goes a long way in gaining credibility with Googles' algorithm, which is more or less a credibility calculator.
Hence, whatever business you're in, it would be to your benefit to provide a fairly comprehensive glossary of business related terms on your website, which can further be linked to the written content on your website. This small convenience would probably inflate your opinion of the usefulness of the website and in-turn the credibility of the website would be less in doubt. So, while you begin by helping your visitors you also end up helping your website. It's undoubtedly a win-win tactic that would work for all websites!
Create a Frequently Asked Questions (FAQ) Page: If you don't have a page on your website dedicated to FAQ's, nows the time to get one! Again, a “Frequently Asked Questions” page, just like a Glossary, helps build the credibility of your website, simultaneously answering questions that prospective or existing customers may have for you. It is very common for the average surfer to search the web using questions. If your FAQ uses similar wording that your prospects will use, your website has a good chance at acquiring some extra high quality traffic.
Some important tips to keep in mind:
- Keep the FAQ and Glossary pages relatively short, with not more than 10 to 15 questions or definitions on each page.
- When building a FAQ try to devote each FAQ page to a singular topic.
- When formatting the content for both the glossary and the FAQ try to link to related content within your website.
- Make sure that a "back" button or a button that takes the user to the glossary or FAQ main navigation is available, making it easier for visitors to navigate back and forth from their original reading material.
- Add content to both resources whenever possible.
- Ensure that the FAQ and Glossary pages are included in your XML site map so that search engines can regularly index them for fresh content.
So, if you haven't yet incorporated a FAQ and Glossary page within your website, you must now be convinced to do so quickly. Not only are the two simple to add but factors that can prove to be major contributors to the success and popularity of your website.
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