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Search giants Google and Yahoo have teamed up with Adobe in order to make Flash content searchable. With the help of an optimized version of Adobe's Flash player, dynamic web content and rich Internet applications (RIAs) can be easily included into search results , which have not previously been counted.
Both Google and Yahoo along with Adobe have created an easy way for webmasters to make Flash contents on their site searchable by search engine crawlers. Earlier, webmasters had to do some special arrangements with their Flash content to make it indexable by the search engines' crawlers.
As a benefit from these Flash files, Google search engine can index textual content of SWF files including Flash gadgets like buttons or menus, self-contained Flash websites and everything in between. Now, Google can also follow URLs embedded Flash files to add to the crawling pipeline.
All these three corporate giants immediately make Flash and other dynamic content that runs in Adobe Flash Player on thousands of Web sites visible to search. An optimized Adobe Flash Player technology is used by Google and Yahoo! in order to enhance search engine indexing of the Flash file format. It is a unique way to uncover information that is currently indiscoverable by search engines.
This will provide more accurate and automatic search rankings of a huge number of RIAs and other dynamic content that run in Adobe Flash Player. Additionally, RIA developers and rich Web content producers need not modify existing and future content to make it searchable; they can now be confident it can be found by users around the globe.
On July 1, Adobe made this announcement and shared its plans to drastically improve search results of dynamic Web content and RIAs. Eric Wittman, director of client distribution and business development in Adobe's Platform Business Unit, said, "The Company is providing optimized Adobe Flash Player technology to Google and Yahoo to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines"
Justin Everett-Church, senior product manager for Adobe Flash Player said, "The move will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. In addition, RIA developers and rich Web content producers will not need to amend existing and future content to make it searchable". He also said that, now they can be confident that their Flash-based content can be found by users around the globe.
Wittman also said, "We've wanted to make an announcement of this impact for several years now. There are millions of things built in Flash and there have been concerns because of search engine compatibility. We are working with Google and Yahoo now. Google has already integrated it and Yahoo will in a period of time."
In the past, the search engines had a tough time to understand the Flash content on the sites, but that is all going to change. This can only mean positive things for both regular users of search engines from Google, or Yahoo, as well as Adobe.
This new venture will really prove to be beneficial to all. So, for SEO workers, the next phase would be how to apply SEO techniques on these Flash contents, or even perhaps to a full-Flash enabled website.
So, Adobe, Google and Yahoo will successfully make Flash and other dynamic content that runs in Adobe Flash Player on thousands of web sites visible to search. This new deal is certainly a welcome development, as it will encourage the development of more interactive Flash content.
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