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| Tap into the Potential of Debit |
Consumers themselves have created the growing demand for on-line debit cards, which directly access deposit accounts, by making them one of the fastest-growing payment types at the point of sale.
With Paynet Systems, you'll be in an ideal position to profit from all the strengths of on-line debit processing: |
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- A flat, low-cost tender fee structure makes Paynet Systems on-line debit processing the lowest-cost form of guaranteed payment available. Compare that with credit cards or off-line debit transactions through credit card issuers, which are usually based on a percentage of purchases, and your savings can be enormous.
- Real-time payment, with authorization or denial just a few seconds after a shopper swipes a card and enters a PIN - but before he or she leaves with merchandise - eliminates the risk of accepting a bad card or check.
- Since the cardholder's secret PIN replaces a signature, the possibility of fraud is reduced significantly.
- Compared with cash, on-line debit purchases lead to higher average tickets and increased impulse buying.
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| When you think of the explosive increase in online debit card issuance, it's only natural to think of Concord - the largest debit processor in the U.S. - as our debit partner. As a pioneer in making on-line debit processing available to retailers, we can provide all the hardware, software, and other support you need to accept on-line debit payment, including the following: |
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- Direct links are tied to virtually every debit card network in the nation, including STAR®, MAC®, Cash Station®, NYCE® and Pulse®.
- BIN (bank identification number) technology identifies off-line debit card transactions and prompts the consumer to enter a PIN (personal identification number) converting the purchase to more profitable on-line debit processing on the spot.
- BIN management automatically updates BINs and downloads files at the store-level to safeguard against invalid transactions, whether on-line or off-line.
- Direct processing of adjustments are with each regional or national debit network.
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| Debit Network Sponsorship |
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| The debit networks require that a member bank sponsor a retailer, which allows the retailer to accept each of the specific branded PIN-secured debit cards. As the sponsoring bank, Concord accepts certain obligations if the debit networks on the retailer's behalf, including: |
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- Ensuring the retailer displays debit network brands correctly
- Accepting liability in the event of fraud and/or disputes that cannot be reconciled.
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| Concord integrates sponsorship into our PIN-secured debit processing, providing the convenience and assurances of a single-source provider. |
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WHY
TAKE DEBIT/CHECK CARD PROPERLY? |
Fact:
About 30-40% of credit cards used today to
pay for products/services are now debit/check
cards. This trend can result in a significant
volume of savings in monthly Visa/Mastercard
processing rates and fees.
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Credit
Card Charge |
Debit
Card Charge |
If you process a $100
debit card order on your terminal,
and do not have a PinPad, this is
what it will cost you: |
If you process a $100 debit card
order, and your customer enters their
PIN number on your Pin Pad, this is
what it will cost you: |
| 1.60%
plus .24¢ transaction fee |
$
.54¢ or Less Depending on Debit Network |
| Total
Cost: |
Total
Savings with PinPad: |
| $1.84 Per Transaction |
$1.30 TOTAL SAVINGS
PER TRANSACTION |
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 Printer Friendly Version |
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| Apply Online or Call 1-800-809-1989 |
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