Website marketing or Internet marketing is a kind of marketing that is done with the help of internet or websites. Website marketing is also referred to as online marketing. It is a kind of marketing through the use of the internet to advertise and sell merchandise or services. It involves the use of websites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium.

Being website or internet marketing a type of marketing, lets first know what is marketing? . Marketing has several definitions and meanings. According to the western definition given by Philips Kotler in his earlier books ‘ Marketing is human activity directed at satisfying needs and wants through exchange processes'. Marketing has several types like the doorstep marketing where in the clients are contacted personally by the company representatives, the telemarketing is another kind of marketing that uses the technique of the telephone. The foremost used kind of marketing is website marketing. Website marketing is one of the today's fastest growing marketing avenues and with the use of this medium you are opening doors to the potential clientele who will be able to search and seek your website through the use of search Engines.

The internet marketing or website marketing has helped the clients or customers enjoy the following:

• Higher website traffic

• More visibility over competitors

• Increased branding

• Lower cost/new customers

• Increased sales and conversions

• Lower promotional costs

Various types of Online / Internet Marketing include:

• Search Engine Marketing - Search engine optimization or SEO, is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited.

• Affiliate Programs – It is a means by which the companies may advertise on websites besides their own ones.

• PPC Advertising or Marketing – Its full form is Pay Per Click Advertising and is one of hottest area of website marketing. Being easy to operate, have greater control of ones add campaign and ability to receive better feedback on ones performance.

• Banner Advertising or Marketing– Banner advertising or web banner advertising is one of the popular forms of online advertising that entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.

• E-mail Advertisement or Marketing- E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. It is a popular form of online advertising.

• Directory Listing – It is forms of advertising online where in the companies advertise in the directories. A web directory is basically a series of WebPages, categorizing links to other WebPages. A collection of Web Pages make a web directory. There are many web directories on the internet, the most well known ones being provided by Google, Yahoo, and Lycos.

• E-Zine Press Announcements – these are a kind of advertisements used for online advertising or marketing.

• Mail linking service – It is a service and is considered as one of the best services. The Mall Link service places your web site link onto thousands of online shopping malls that read their data from our exclusive databases. Mall Link provides web site promotion and very TARGETED web site traffic. Also Mall Link will significantly boost your web sites "link popularity / link relevancy" and search engine positions on most major search engines.

• Advanced PR - Advanced PR press services that includes press release distribution and writing services.

Beginning of the new technology and era: Internet marketing or web marketing first began in the early 1990s as simple, text-based websites that offered product information. It then evolved into advertisements complete with graphics. The most recent step in this evolution was the creation of complete online businesses that use the Internet to promote and sell their services and goods. Internet marketing or website marketing has some limitation that are although minor but are worth taking into consideration. The problem of slow connection of the internet or the speed of the internet may prove to be a hazardous block in the way of marketing undertaken through internet. Internet users may struggle to load the web page or website. It does not allow the shoppers to get into personnel touch with the sellers. Moreover there is no room for trying the product before purchasing. Internet marketing or website marketing has a large impact on the several industries like music, banking or market. In the banking sector now we can find a number of banks allows banking through internet it is the positive impact of internet or website marketing.

Website Marketing strategy and Philosophy:

Website developing requires great skills and technologies and does not allow any room for mistakes or errors. It is right saying that a single error costs a lot to both the designer and the user. The website marketing concepts at a national and international level that is essential for the designer to understand. Expert web design advice is offered to make sure that nothing is overlooked, that major Search Engine Optimization opportunities are identified and understood, and that even though there are more loose ends than you can count, that none are forgotten. The website marketing considerations should be properly looked upon and considered that include tactical website design, marketing, or traffic-generation tasks. This section of the site contains web design advice, information, thoughts, checklists, and a few recommendations for how to maximize your launch efforts and to help drive traffic to your site. Developing and promoting a business website is far easier with the right tactics and tools. This section contains information, reference links, and recommendations to help you promote a website or a product or services in the so many channels of internet marketing. The overall e-Commerce transaction process involves:

1. Attracting prospects to a web site

2. A properly designed site that encourages visitors to browse. Leading the visitor to a completed transaction by offering products easily and without undue complexity

3. Addressing concerns (perceived risks) that can scare off the potential buyer if left unanswered.

It is quite interesting to know that 62%of the search engine users click on a search result within the first page of the results, and a full 90% users click within the first three pages of search results. It is surprising to know that these figures were as low as 48% and 81% respectively in 2002. Beyond the profits that are achieved by remaining within the first three pages of results, the internet marketing suggests that brand equity is bestowed upon those entities listed in the top results. Clearly this brand uplift is a critical element for brand marketers. It not only reinforces the importance on being on the top results, but also underscores the need for collaboration amongst online marketers and their colleagues in brand management. Advertisers expect to spend, on average, 39% more on all search marketing programs (organic SEO, paid placement, paid inclusion and SEM technology) in 2005 compared to 2004; smaller firms projected 32% more while larger firms (larger than 500 employees) projected a 43% year-over-year increase. Meanwhile, SEM agencies optimistically projected budget overall gross revenue increases for 2005 of 79% on average. According to the latest ACNielsen market research 87% of Australian Internet users made a purchase over the Internet.

Some website promotion secrets or brand promotion: Website marketing done in an effective way lets you promote your website which results getting publicity and getting brand recognition. There are several factors of website promotion should be taken into consideration for web page promotion which is as under:

1. Your Domain & Company Names

2. Title of your web page

3. Description Meta tag Keywords

4. Keywords Meta Tags

5. Keyword Weighting

6. Header tag

7. Keyword Variants e.g. marketing, marketer, markets, marketed

8. Keyword Prominence

9. Alternative Image Text

10. Correct Submission Protocols

11. Color Of Text On Page

12. Web Hosting Reliability

13. Site Popularity fix with: Link Exchange Program

14. Pages linking to yours have a high position ranking and if the total number of links on that page is low.

15. Keywords In hyper links

16. Keywords In Hypertext on your page

17. Keywords In Hypertext in other sites with links to you.

18. Doorway Pages

19. Gateway Pages

20. Frames

21. Refresh Meta tag

22. Keyword Proximity

23. Relevant keywords on other pages in your web

24. Relevant keywords on other pages in webs with links to yours.

25. Directory categorization of your site.

26. Length and case of file names.

27. Effective Copywriting.

One gets brand promotion from website marketing and hence is considered one of the most important effects that the companies receive through website marketing. It is brand promotion or recognition that helps a company to prosper. More the brand is recognized the more profit it is expected to earn. Website marketing helps the companies attain brand promotion across the world through internet.