Just having a good website doesn't mean that you will be able to sell your products!...You can not really sell on the web if people don't know about your website. Here's the right time to go for some good Marketing strategy.

Here are some techniques which help you in increasing the popularity of your website.

>> Search engine Optimization
>> Interactive Advertising programs
>> Press Releases
>> Forum discussions and much more...

Read on for some more details.....

For every small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers.

A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses. By knowing the actions of your competitors, you will have a better understanding of how you can position your online business on major search engines.

Identify your Online Competition:
To identify your top search competitors, determine the search terms you think your customer is most likely to use when attempting to find these products/services online.
Target the major search engines like Yahoo!, Google and MSN. Identify at least 3 main competitors who have a strong web presence, to be more specific, who have strong Organic search listings!

You should look for the following on the competitors websites:
Keywords
Content
Link Analysis
Navigation Structure
Source Code

Identify the main Keywords and apply to your website in the web pages to show up in the TITLE and META tags and also, in the content of your pages.

Get more links to your website. All search engines consider links to a website while ranking it. Try to acquire quality links from the websites such as Online directories etc..

Go for Interactive Advertsising like Banner advertising. There are many ad networks that allow you to advertise with them very effectively.
Also, Going for PPC (Pay Per Click) programs for your important terms/keywords can drive some quality and targeted traffic to your site. The major players in the PPC Market are Google, Yahoo!/Overture, Kanoodle, Ask, MSN.

Tell people about your products/services in forums/Press realeses (if you launch any new service/product)

Such techniques can drive traffic to your website and hence more revenue from your business. You can even offer some Discounts/Offers to your existing customers and ask them to refer your services /products to others!..if they are convinced with your services, they would definitely refer you on.