Search engine optimization commonly referred to as SEO is the number one option in the promotion of a website. It is for searching part; it is also termed as website optimization. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site. One may call it whatever but its main aim is to get the page rank up in the search engines hence increases the number of the visitors and web traffic. The aim is totally fulfilled when a site is able to get its targeted traffic to the site and there by increasing its return of investment.

A website’s design, its content and all the marketing techniques applied on a particular site is totally waste till you are able to get visitors according to your need and requirement. It is found that the site that are having higher page rank value tend to get more web traffic then those on the lower value. It is also seen that the websites with higher ranking get placed on the top and being on the top position visitors click and open these sites more frequently then others on the lower place.

A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.

Search engine Optimization includes many areas a few of them are as follows:
•  Text in the Title tag
•  Domain name
•  URL
•  HTML tags
•  Term frequency or keyword density
•  Key word proximity
•  Keyword adjacency
•  Keyword sequence
•  Alt attributes for images
•  Text within NOFRAMES tags and
•  Content development

The page ranking or the upliftment of a website by the medium of SEOs widely agree on a few signals which influence its ranking, these include Keywords in the title tag, keywords in links pointing to the page, keywords appearing in visible text, Link popularity( page ranking for google) of the page.

It has been seen that search engine optimization if properly undertaken can do wonders. It is not amazing to see that the major search engines command over 400 million searches everyday, it helps you to achieve your desired goal and remaining the leader in the era of competition where cut throat competition is common to see. It is the Search engine optimization that offers a better return on investment as compared to banner or ppc (pay per click) campaigns. It helps you fetch targeted traffic like it helps the visitors that are interested your particular product or service. Seo is a long term and permanent answer to the traffic woes. A well optimized site would stay for a longer time span hence becoming as a permanent element. Seo results in huge savings on ad-spend using traditional methods and mediums to advertise and marketing.

There are a few points that should be kept in mind while making a website so that it becomes more interesting and attract more web traffic. The first point that should be remembered is the focus on comprehensive competitor review or analysis reports , that are the ideas that ones competitors are using in order to fetch your traffic or the ones that are dominating your website. Link analysis reports are huge steps ahead in seo ranking. The reports of this category mainly include analysis of your competitors link patterns, analyzing where they gets links etc. Then comes Reciprocal Link Building that is an useful way to launch links from related websites. In reciprocal link exchange process, you trade links with related potential partner sites by offering a link back to their site from your site. Next comes directory submission that is online directories that accept sites free to be included in to it. Onpage Optimization are the changes made to your site physically, this includes optimizing Html Design Elements, optimizing internal link structure, writing good contents that suits the site needs. Not to forget is the offline Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

One of the most important part in search engine optimization is the Domain names and URLs. It is the part of the website that if taken proper care of can uplift the site dramatically. The domain name is a name that is entered in the computer and then it is looked up in the global domain name system which informs the computer of the IP address with that name. it can also be referred as a name looked up in the DNS for other purpose. There is a common belief that using your own company name in the domain name is a good way to lead in the market and is helpful in getting desired results. It is not such a bad idea but it is better to use the such names that a User tends to think when he thinks of your product or service. It has been said that the using company names as domain name is a mistake that is seen common in the new comers. It is better to use the domain name in relation to the service or the product as it is a better option in order to get more genuine visitors and clients to owners site.

Hence it is advisable to use the domain name and the url more related to the product or the service. Incase of the url owner can use the company name in the url as it tends to become more easy to remember and use then the product. The best is to use the name of the company or the initials of the company name in the url with the product or service related term that ways it would be more helpful to attract more genuine visitors.