Credit Card Processing
Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.
Sponsored by PaynetSystems,Inc
www.paynetsystems.com
A Credit Card processing and Merchant Services provider
Paynet Systems is a registered Merchant Service Provider of Wells Fargo, NA

Tips to Reduce Chargebacks

Credit Card Processingadmin24 July 2008

If your business accept credit cards as a payment option, then you may soon experience chargebacks. When a customer disputes a charge on his credit card for any reason whatsoever, the amount is then charged back to the merchants, hence the term chargebacks.

I hope the merchants with credit card processing service are aware that chargebacks are costly. It can potentially harm your business. Getting more chargebacks than you can handle will lead to high penalty fees and may constrain your bank to close your merchant account. So take positive steps to deal with chargebacks and give a boost to your business.

Here are some tips to reduce chargebacks -

Always sell high quality products
Incorporate a good product screening and select only the products that meet the highest criteria. Try to avoid any poor or substandard product quality.

Be careful about suspicious looking customers
If a customer who comes to your store, makes large purchase in a hurry using a credit card, avoiding your gaze, then chances are that this particular customer is using a stolen credit card. Try to make further but discreet inquiries with him. If you feel he’s a bogus, cancel his credit card purchases.

Make follow-up on deliveries
Ensure that you make some arrangement with your courier to brief you on product deliveries. This way, you can track down the status of the product en route to delivery. At the same time, you know what products were delivered and to whom. Also, instruct your couriers to compulsorily take customers sign for delivery receipts. Hence, you can store these delivery receipts as proofs against fraudulent claims of non-delivery.

Inform the customers in advance if you use any third part credit card processors
If you use a third party credit card processor, then your customers will see another name in their credit card billing statement and not your business name. So its better that you keep your customers informed in advance about this, so that they will not be surprised to see certain charges billed to them by some other name which they had never transacted business. Otherwise, they would dispute the charges for this and you may end up with chargebacks.

Provide calling cards to your customers
Your calling card should have your telephone numbers or email address which customers can use to contact you in case of any problem with their purchased product. Make sure you tell them that and see to it they contact you. In this way, you can promptly deal with it before customers will initiate chargebacks.

Offer free after sales service
A smart businessman should hire two executives to call on a regular basis those customers who bought appliances from his store and check the status of purchased items. If the appliance breaks down after the warranty expires, then the repair men should be available to make minor repairs for free. By this, usually the customers are satisfied and will ensure repeat business.

For More information visit Credit Card Processing and Merchant Account Services.

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Important Steps you need to complete before Accepting Credit Cards

Credit Card Processingadmin22 July 2008

So you are starting up a new business and you have decided to accept card payments. This is truly a smart business decision as all business establishments today rely heavily on credit card purchases. It will significantly increase your customer base and at the same time boost your sales too.

Here are some of the important steps that you need to complete before you can accept credit cards -

Open a merchant account
This is the first step you need to take up before you can accept credit cards payments. Merchant accounts can be obtained from any local bank or from your business federations. So, like this the funds from your customers’ credit cards will be deposited to your merchant account.

Get a credit card processing service
A credit card processing service is a must to accept credit cards payments. There are various credit card processing companies who offer this service. They do the work of a third party vendor in the credit card transaction process between you and the card holder. They ensure that the customer has enough funds to pay for the credit card transactions, withdraw the amount from the customer’s bank and deposit the money into your account.

Install card reader equipment
When a customer gives you his credit card at the time of payment, you must swipe it into a machine called card reader or scanner. This machine “reads” the information, encrypts it, and then send the data to a processing center. It also records additional card information about the customer.

Learn the necessary procedure pertaining to card processing
As soon as you sign a contract with your preferred processor, they will immediately train you or your staff regarding the procedure of credit card processing. This includes learning proper method of swiping the cards into the machine to obtain card information, storage of card data in your computers, and securing such sensitive records.

Learn to identify fraudulent credit cards
Don’t get fooled and don’t assume that your customers will always give you genuine credit cards. A few thieves will try to sneak in fake credit cards. Though your credit card processing service protects you, to a certain extent, against fraudulent credit cards, it is always your duty to spot and detect these fakes.

For More information visit Credit Card Processing and Merchant Account Services.

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Is Accepting Credit Cards Worth It ?

Credit Card Processingadmin21 July 2008

Credit cards, the most widely used form of payment have created a new revolution in the business world. Now, both the customers and traders see to it that they cash on the credit card processing. A small business merchant can also enjoy the luxury and benefits of this new business option.

Accepting credit cards offers an array of advantages to companies like -

Less administrative cost
improved cash flow
quicker access to funds
the image of a modern and innovative company,
saves time and many more.

Consumers also like using credit cards as a form of payment because it is a simple and safe method, no hassles with cash or delayed payments as with billing. Hence, accepting credit cards can be a most widely used form of payment today in almost all businesses.

However, if you want to sell your products or services efficiently, you should definitely consider looking into accepting credit cards. Accepting credit cards can makes it easy for your customers to buy products and pay for services. If the customers feel inconvenient to conduct business because credit cards are not accepted by you, then you will have a greater chance of losing that customer forever!

Though the cost of accepting credit cards should be considered, conversely, you should also calculate the cost of not accepting credit cards. You may be losing potential customers or you may be inconveniencing your customers by not accepting credit cards. Your competitors may be accepting credit cards, which may be a threat to you. So there will be many factors affecting your business.

And one important thing to remember is, today consumers demand conveniences. If your business is offering conveniences, then consumers will come to you on their own. Making an educated decision in the beginning will prevent a lot of headaches down the line. Accepting credit is undoubtedly a smart decision for your business.

For More information visit Credit Card Processing and Merchant Account Services.

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How to Find a Good Merchant Service Provider

Credit Card Processingadmin18 July 2008

The best place to search for a good provider is the internet. You can easily browse through provider websites and get details. You should also do some research and check whether the company has good history. Check their business information and look for any negative websites or bad reviews about them. If they have an entire website describing how terrible they are, then surely they must be doing something wrong.

A company that has been in business for long enough to have good experience with every possible type of business can be considered as a good provider. The merchant service industry is very competitive, and a business that has been around for a while will have knowledge of what they need to do to provide a good service.

One of the features of a trustworthy service provider is, they will be upfront with everything that you ask them. They will not hide anything from you. The company will openly list out all the fees that you will be charged, explain what they mean. The company will also negotiate with you where they can if you are unhappy with their proposal. They will only charge you the fees that are necessary. They will never have an application or setup fee.

A good provider is also there to help you if you face any problem with your merchant account. Not always, but chances are you will have at least one problem at some time, especially if you have ventured into a new business. They will have some form of 24 / 7 technical support, and they will assign a single representative to your merchant account who you can talk to directly if you ever have problems or queries.

Though their advertised fees may not be the lowest in the market, but they are competitive and their service quality will make up for any pennies you would save otherwise.
When you talk to them for the first time, you should not feel that they are putting pressure on you to sign with them. It should be a comfortable conversation, and they should ask you questions about your business and history. So, for you this will be a good time to clarify any questions that you have about their company or processing with them.

For More information visit Credit Card Processing and Merchant Account Services.

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A merchant Account Affiliate Program

Credit Card Processingadmin17 July 2008

E-commerce is fast, hassle free and reliable. The use of checks and cash as a mode of payment has dwindled to a bare minimum. This is the age of credit card and debit card payments that are accepted for all online purchases, worldwide. However, the online use of credit and debit cards also accelerates chances of fraudulent transactions. As the owner of a website, you need to ensure security for all forms of credit/debit card payments.

Merchant account providers save you from the hassle of having to follow up with each individual credit card company for payments. With already established infrastructure and resources in place, merchant account providers are well enabled to carry out this task for e-commerce websites.

What is a merchant account affiliate program?

A merchant account affiliate program involves earning extra income by referring merchant account providers to individual e-commerce websites. The way this works is if you have referred your designated merchant account provider to a website, every time a sale happens, you get a commission from it. These merchant account affiliate programs can offer a great way to earn income through the Internet. A lot of people have earned thousands through such merchant account affiliate programs.

Points to Note

Do a thorough research before choosing your merchant account affiliate program. Go with a merchant account provider who offers value and is reputable.

Think out of the box. You will have to think of innovative ways to promote the merchant account affiliate program.

Plan it out. Choosing the correct merchant account affiliate program requires planning. Don’t get carried away with the vast range of choices available, and pick one that is in sync with their own interests.

Don’t pick too many. Don’t make the very common mistake of signing up with too many businesses as an affiliate. The trick is to pick one to start with and then gradually choose others, over a period of time.

Try out the product or service being offered. As an affiliate, your sole purpose is to market the product or service being offered by the merchant account to as many customers as possible. And you also need to do this in the most incisive and persuasive manner. It is more difficult to accomplish this if you haven’t tried the product yourself. Therefore, if possible,try out the product so that you get a fair idea of its pros and cons and can persuade customers accordingly.

For More information visit Credit Card Processing and Merchant Account Services.

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Pros and Cons of Accepting Reward Cards

Credit Card Processingadmin16 July 2008

Of all the credit cards issued in the United States today, as many as 60% are reward cards or at least contain some reward component. The fact that cardholders are now positioned to gain much more from their credit cards, has made the market increasingly competitive.

Reward cards offer attractive perks, for instance, credit card holders can get cash back or discounts on purchases, and even major giveaways such as free flights. As credit card issuing banks get more competitive, the rewards offered by these cards are getting ever more attractive and sophisticated.

This is good news for credit card issuing banks because they get to boost customer numbers. However, it doesn’t benefit the merchants in quite the same way. Merchants are paying the price for reward credit cards. They have to accept reward cards as a fact of business life.

Transactions involving reward cards are expensive to process. Most merchants process transactions at a mid-qualified or non-qualified rate, both of which are significantly more expensive than the qualified rate paid on standard credit cards. These higher rates can be a significant tax on merchants for accepting reward cards, which are now even more common than standard credit cards.

There are also some benefits for merchants. If a reward card rewards a cardholder for shopping at a certain business, then that business will benefit from the extra patronage. Also, some cards offer rewards on a number of fronts, no matter where the card is used. Because of this, reward card holders spend more than 30 per cent on their cards in a bid to build up rewards. This equates to more business for merchants that accept cards.

Because of this, it is now more important than ever to accept credit cards and even reward card payments if you are a merchant.

In the long run, reward cards are likely to bring more business to a given business. By selecting an affordable merchant provider, a merchant can assuage the burden of paying more for their customers’ use of reward cards. Moreover, it is now easier for merchants to get involved in credit card reward programs because they have become more targeted. It is easier for smaller merchants to get involved.

Reward cards have both pros and cons for merchants. Prudence is advised when shopping for the best merchant account deal – one that does not inflate rates. The right merchant account will make reward cars rewarding for merchants as well.

For More information visit Credit Card Processing and Merchant Account Services.

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Will my Credit Limit Get Reduced ?

Credit Card Processingadmin15 July 2008

Using credit cards for business is a convenient way to manage cash flow and expenses. It is a best solution for everyday travel and entertainment, business expenses as well as for getting immediate access to cash. It helps you to maintain your business and personal expenses separate.

Many card holders nowadays are getting a bad news. Their credit limits are not what they used to be earlier. Cards that were once considered as a financial safety net might not be all that supportive anymore. The worst part is that these credit limit reductions can give a shock to card holders. Most of the cardholders are complaining today that their credit limits have been reduced without any notification or warning.

So, how can you avoid this ? Never forget to make timely payments - on everything. Credit card companies may reduce your credit limit if you make even one late payment that causes a dip in your credit score. Also, maintain a good debt-to-credit ratio on your existing accounts. If you exceed your credit limit, you will find that it gets smaller as your bills get larger.

Sometimes people face falling credit limits with no fault from their side. Companies cut high credit limits to customers who work in troubled industries, such as real estate or mortgage loan processing. Another reason may be with upcoming legislation that will regulate the way credit card lenders can make changes to credit limits, some companies are rushing to make changes now.

So to be away from all these hassles, protect yourself by being a good customer. Make timely payments, keep a watch on your credit limit and always make a habit to read the fine print when you sign up for any credit card.

For More information visit Credit Card Processing and Merchant Account Services.

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Pin Based Debit Card Processing

Credit Card Processingadmin14 July 2008

The following two questions are critical, as far as, merchants are concerned, because they have to accommodate the payment needs of their customers:

1.Are credit cards more popular or debit cards?
2.Are signature-based debit payments more frequently employed or pin based debit?

The answer to question number 1 is that debit cards are the cards of choice, as observed in customers’ payment habits. This is the scenario even when credit card processing offers benefits such as :
A greater protection to consumers, which means that customers can call their card-issuing bank and initiate a chargeback or dispute
The means to spend beyond one’s budget
Credit cards also absolve the card issuer from financial restitution in the event of fraudulent purchases.

However, there is a reason for the masses to ignore these benefits and prefer debit cards for payment. They want to be debt-free and also free of collectors. Debit cards serve as a safety valve. Funds are directly withdrawn from the card holders’ account at the time of a debit card transaction, and there is less likelihood for the customer to overspend. Hence, they are compelled to exercise financial responsibility and due diligence, else they incur non-sufficient funds penalties.

Other than financial discipline, debit cards are just perfect for the cost-conscious consumer. Debit card processing rarely involves any percentage cost or processing charges.

If your debit card is missing or if you discover certain unauthorized purchases have been made on your card, you must immediately notify your bank. If you do that within two days, your liability is no more than $50. The amount increases with time to reach $500 if a bank is notified before a lapse of 60 days; full payment if a report is made after two months.

The annual use of debit cards has increased by about 15-20 billion payments in the last three years.

Also, more customers embrace the idea of using their pin pad passwords than simply signing a receipt to officially authenticate a transaction. Customers are likely to be miffed if a pin pad is not available. Merchants may end up losing sales because customers can simply abandon their purchase as their payment preference could not be honored.

Retail merchants must capitalize on consumer buying patterns, and for that a pin pad is indispensable. Use a pin pad that complies with the Payment Card Industry (PCI) security requirements.

For More information visit Credit Card Processing and Merchant Account Services.

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Pursuing the Best Merchant Account

Credit Card Processingadmin10 July 2008

Prospective clients are always looking to find the best merchant account provider to serve their business’s credit card processing needs. Their need is that their clients be provided with the best payment processing services and solutions.

The idea is to truly listen to a prospective client. There are many options that may be offered in the merchant account field, and the suggested program must be tailored to meet the needs of the customer. This may at times mean convincing a client that he/she needs no services. Merchants should not be allowed to engage in a knee jerk reaction, ultimately spending much more than what he will probably save.

Abandon the “What’s in it for me?” mindset. Business owners look for win-win solutions, which is always desirable but the chances that a mutually beneficial relationship will materialize becomes greater when the other party feels attended to, cared about, and treated to the truth.

Merchant account providers must realize that they need to be honest and ethical. For example, it is common for merchant account providers to deliberately omit fees and/or make promises that they have no intention of keeping. Several times merchants are told that they won’t incur any termination fee only to be assessed the equivalent of a king’s ransom when canceling the account. This is no way to conduct business – especially if a long term partnership is to be established.

Most merchant account providers are so numbers driven in search of new clients that they don’t do an effective job retaining the old ones. They conveniently forget to address problems. These clients have no choice but to start looking elsewhere not only in search of low credit card processing rates but outstanding service from the best merchant account provider that they can find.

Being responsive is of paramount importance. Answering emails and returning phone calls in a prompt matter easily separates one company from its rivals. All of us like our questions answered in a timely matter; merchants, who are very busy themselves, need to find quick answers. A friendly, caring, and supportive demeanor makes a favorable impact.

For More information visit Credit Card Processing and Merchant Account Services.

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The Right E-commerce Shopping Cart

Credit Card Processingadmin07 July 2008

The success of any online business depends on the right niche product, correct use of Internet marketing techniques, a large target user base, and last, though no less important, the right e-commerce shopping cart for your website.

What Is An E-commerce Shopping Cart?
An e-commerce shopping cart allows your website visitor to collect numerous items at the same time, instead of just one or two, until they’re ready to “check-out”. This makes for quality sales numbers.

Which E-commerce shopping Cart is Best For You?
There are a few things to consider such as

  • your budget,
  • options available from your hosting company,
  • the seriousness of your online business,
  • the degree of professionalism ,
  • compatibility of shopping cart with gateway, and
  • the necessity to include integrated solutions.

A shopping cart allows the user to categorize products, apply for special discounts and coupons, include shipping and tax functionalities, offer a great variety of payment platforms, and is user-friendly. To access and deploy more professional features, customization is possible.

An e-commerce shopping cart must offer ease of use. It should be such that potential customers feel comfortable using this cart on your site. Moreover, it should entail a reasonable cost.

A few criteria must be employed when choosing your shopping cart. They are as follows:
The customer should be able to read more on the product/service, just to check one last time whether what he/she is buying is truly desirable.; Very important, the subtotal cost of al items and the individual cost of every item should be evident to the user.
The customer should be able to easily identify the ‘checkout button’ from that meant for ‘continue shopping’ button. Simplicity and ease of use are important.

Your shopping cart must encourage sales, and for that you have to think outside he box. For example, you could indicate to your user with a message that he needs to spend only a few more dollars to be eligible for free shipping or a lucky draw, or a free gift. This way a merchant can enjoy many an extra sale.

Before selecting your shopping cart software, do make sure that it is compatible with the merchant account provider’s payment gateway. Also, confirm with your hosting company whether or not they support the use of the intended shopping cart. In fact you may check out the shopping cart provided by your hosting company, as most of them offer that service as well.

Shopping for shopping carts isn’t all that complicated if you keep the above points in mind. A correct choice made right in the beginning will set you on the right path to success with credit card processing.

For More information visit Credit Card Processing and Merchant Account Services.

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