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Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.

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Friday, December 29, 2006

Oyster cards a new kind of credit cards introduced by Barclays


The oyster cards the unique form of cards has gained popularity from some time. The Oyster card is a form of electronic ticketing used on Transport for London and National Rail services within the Greater London area of England. The card was first issued to the public in 2003 with a limited range of features and there continues to be a phased introduction of further functions. As of March 2006 over 5 million people used the cards.

The oyster cards have nowe been combined with the credit and debit cards for the convience of general public. It is also termed as a new contactless credit card combined with a London transport Oyster card, is to be launched by Barclays. The card is expected to combine standard chip- and – pin technology for credit and payment alongside with that of the oyster card.

The card will allow the customers to pay for low-cost items in shops without the card having to touch a reader or the user having to enter a pin number. The card owners will simply have to wave the card close to the reader and will not need to use either a signature or a 4-digit pin number. It is expected to rolled out in the market by later 2007 to Barclaycard customers, if the trial remains a success.

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