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Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.

Sponsored by PaynetSystems,Inc
www.paynetsystems.com
A Credit Card processing and Merchant Services provider
Paynet Systems is a registered Merchant Service Provider of Wells Fargo, NA

Tuesday, October 17, 2006

Merchant Accounts: Points to Consider

Using a merchant account is really the easiest way to accept credit card payments. There are other ways, but they can cost more and be a much bigger business hassle. When a merchant account is established and a company is willing to authorize payments to your business online, your customers can begin using their credit card numbers for purchases and you will receive payment!

There are many steps that need to occur before you will see any of the money from credit card payments.

Step 1 – Improve your website so credit card numbers can be accepted.

Step 2 – Verify and approve the charge. This can be done by the institution where you have a merchant account or by an independent online authorization company. If you go with the latter, be sure to do sufficient research. Going with an inexpensive company may save you money up front, but if they approve invalid credit cards you will pay much more!

Step 3 – Charge is authorized, so the details move to the customer’s credit card processor. They debit the card and deposit the money into your merchant account.

You should make a list of several providers that offer the features you want, then compare the variable fees that may differ depending on the company you deal with. These fees include things like set-up, cancellation, and monthly minimum, and may be negotiable based on your unique circumstances.

Once you have determined the what your business will be charged for its merchant account, it’s often a good idea to do a few sample calculations to work out your total credit card processing costs during a good, bad, and average month.

Finally, you should read and double-check the contract, including small print and detailed terms. Don’t sign anything until you are confident that you understand all the fees, minimums, termination clauses, and other details. It’s important to keep in mind that merchant account providers won’t go over every single point with every single customer, and that it is ultimately your responsibility to read and understand the terms.

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