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Credit Card Processing

Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.

Sponsored by PaynetSystems,Inc
www.paynetsystems.com
A Credit Card processing and Merchant Services provider
Paynet Systems is a registered Merchant Service Provider of Wells Fargo, NA

Sunday, October 15, 2006

All about Merchant Accounts

Merchant accounts are accounts that accept and hold credit card transaction monies.
Setting up an Account

These accounts can be established through merchant service providers (MSPs) such as banks or via independent service organizations (ISOs). Banks are generally viewed as secure and reliable, but are generally more selective when deciding for whom they will open a merchant account. ISOs tend to be more flexible but are willing to accept more risk, since they are neither monitored nor regulated.

When you apply for a merchant account, you'll need to supply the bank with the average order size and the average monthly amount that you expect to be running through the account.

What You Need

In addition to procuring a merchant account for credit-card acceptances, e-tailers also need an order form on their sites. The form can be built using HTML, and can be set to use a CGI script. Your ISP, hosting company, or WPP can set you up with SSL for a small fee. You also need a certificate from an organization like VeriSign. Prices vary depending on the service. You will also need payment-processing software to handle transactions between you and your bank.

How It Works

Once a relationship with a merchant account provider or acquiring financial institution is set up, the institution then deposits daily credit card sales into the merchant's account after deducting certain fees. Some financial institutions also conduct merchant services, either in-house or out-sourced to third parties. Such services include customer service, billing, authorization, reporting and settlement services.

Merchant Account Costs

E-tailers also need to determine which merchant account provider fees will work for their businesses and which could kill them. There are various fees that merchant account providers charge e-tailers, and many vary significantly. Merchants should figure out if the fees charged will outweigh potential profits. Common fees include:

Discount Rates
Intercharge Fee
Equipment and installation
Monthly Fees
Reserve Costs

Depending on your provider, these fees can greatly differ, and most can be negotiated. E-tailers need to do research compare rates and services, apply these to their specific costs, and then make an informed decisions. Many merchant account providers offer cost information on their sites. Provided you do your homework and shop around, you should be able to offer your customers the ease of credit card payments without adversely impacting your business.

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