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Credit Card Processing

Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.

Sponsored by PaynetSystems,Inc
www.paynetsystems.com
A Credit Card processing and Merchant Services provider
Paynet Systems is a registered Merchant Service Provider of Wells Fargo, NA

Wednesday, August 23, 2006

Accepting Credit Cards at Your Online Store

An online business that doesn't accept credit cards is not an online business at all. If you expect customers to mail a check or money order, you are just an offline business with a Web site. The vast majority of online sales are paid for by credit card. It's getting easier and easier to accept credit cards online.

PayPal is a common payment processing method with more than 98 million members. PayPal allows customers to pay by credit card, instant transfer, EFT, or e-checks. The upside is that you can get signed up and start accepting payments almost instantly.

ProPay is very similar to a merchant account and allows you to accept Visa, MasterCard, and Discover payments as if you had your own merchant account. With ProPay, you collect your customer information and credit card numbers and process them at the secure ProPay Web site all at once. There is a yearly fee and a small per-transaction processing fee, comparable to a regular merchant account.

There are hundreds of companies that offer merchant accounts, and most local banks offer them as well. Typically, a merchant account provider may ask you to provide a setup fee, gateway fee, and monthly fee for using their service. This is in addition to processing fees, which can range anywhere from 0.3 to 6 percent, depending on the provider. Once you set up your merchant account, you can integrate it into your online shopping cart, which will allow either real-time processing as customers enter their information, or offline processing, where you run the credit cards in batches by yourself.

Third-party merchant accounts allow you to process credit cards using their merchant account, usually for a larger percentage of the purchase price. This percentage is usually anywhere from 6 to 15 percent of the total amount. While this may be high, it is helpful for businesses that have no other way to process credit cards.
With the wide array of options out there, there is really no excuse not to accept credit cards. Especially because it could make or break your e-business.

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