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Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.

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Monday, January 02, 2006

Merchant Service Becomes Increasingly Affordable

By Charlotte Alice
From: ezinearticles.com

As consumers grow more comfortable with purchasing products online, more and more businesses are expanding to provide services and products on the internet. In order to accept payment, these businesses must implement a merchant service solution to process payments. In past year’s merchant services package were very costly, with credit card payment processing systems costing as much as merchant accounts used by physical retail stores. Many smaller businesses simply cannot afford the expenses involved in maintaining these traditional merchant accounts. The good news is that as internet business continues to grow, merchant service packages have become progressively more affordable. What used to cost businesses hundreds of dollars per month, not including individual transaction fees, for basic merchant account services, is now available for a fraction of the cost. In part the lower costs of merchant operation with regard to the processing of payments online are due to improved payment processing software as well as other integration improvements between database information and point of sale websites.
Merchant service accounts for processing online payments have also become highly sought by those taking part in the online auction industry. Cheaper, revolutionized forms of online payment processing have made it possible for even the smallest businesses and individual sellers to accept payments online. There are several popular merchant services provided by internet companies that do not even require the procuring of a traditional merchant account. This means that sellers and businesses can afford to accept online payments because there are no monthly fees. These types of merchant services generally charge a per transaction amount, as well as a percentage of the total bill amount. Usually these same contemporary merchant service solution companies also provide more extensive packages comparable to more traditional merchant accounts. With these extended merchant service packages, clients are able to process additional forms of payment, such as lesser known credit cards, debit cards and online or electronic checks. Additionally, the more comprehensive merchant service packages offered by these affordable internet payment providers allow clients to process credit cards and other forms of payment directly through their websites. In the past, merchant account services similar to this cost anywhere from hundreds to thousands of dollars per month. Now, however, it is possible to secure high-end merchant account payment processing and notification services for much less than one hundred dollars per month. Innovations in these areas of merchant services have made it possible for small business owners to thrive on the internet. There are also usually fees that apply to individual transactions. Many times, providers offer several different packages, such that depending on your volume of sales, you can pay lower per-transaction fees for an increased monthly account fee. Again, it is worth taking the time to compare the different merchant service packages in order to determine the most cost effective plan for your individual business.

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