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Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.

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Friday, December 30, 2005

Getting a Merchant Account

From: holisticwisdom.com
By: Lisa S. Lawless

Businesses that can accept credit cards on the Internet can provide their products and services to 300% more clients than those that do not. That's because over 95% of all on-line orders are processed with credit cards. The fact is, if your holistic business can't accept credit cards, you're forcing many of your customers to your competition or depending on what services you offer, and how rare they are, your customers may not to be able to access such a wonderful service at all.
There are many merchant accounts companies out there and you may feel overwhelmed when you start shopping for one. Not just because of the number of them... but because of all the confusing terminology they use. You will also need to be careful of the "fly-by-night" merchant account companies that sell you a merchant account and then disappear or do not deliver what they promised you. Believe it or not, this unfortunately happens all the time, and happened to me. That's when I began to study and research merchant accounts so this would never happen to me or others I consult with. Whatever you decide, make sure to be an educated consumer to protect your business or practice and your customers.

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