Accepting Customer Payments: Retail Business

If you run a retail establishment, your business can benefit from a variety of non cash payment options. Credit and charge cards, for example, offer a secure, convenient way for you to receive payment from your customers. Debit cards provide another option that can help you boost sales while reducing risk. And check conversion services make accepting checks both safe and easy. Credit card acceptance is especially advantageous in retail settings, because you conduct business face-to-face with your customers. By following a few simple precautions--such as asking your customers for identification or checking for the security features on every card--you can greatly reduce the occurrence of fraudulent transactions. Debit card payments are even more secure because they require your customers to enter their personal identification numbers (PINs) at the point of sale--a safety measure that virtually eliminates your exposure to fraud or chargeback. What's more, customers can only make debit card purchases if they have sufficient funds in their accounts, assuring you'll receive payment on authorized transactions.

Source: http://www.entrepreneur.com/article/0,4621,305819,00.html