Seven Low-Cost Marketing Ideas
Growing companies trying to figure out how to make a place in the market sometimes, pay consultants thousands of dollars for advice on the subject.
The following are some of the ideas for marketing –
1) Press Releases - Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. Design the headline to grab readers' attention in as few words as possible. Get to the point quickly, with a lead sentence that will draw the reader into a convincing piece.
2) Trade Shows - Renting space at a trade show can be expensive, but the best shows are a great way to build your business. Have plenty of promotional materials ready to hand out to interested people. Call your leads in order of importance, but get in touch with all of them .
3) The Internet - Establishing a home page for your business is relatively inexpensive and can reach many people. Use newsgroups that focus on areas similar to your line of business to draw attention to the site. Always include a phone number or email address so that interested visitors can contact you.
4) Direct Mail - Direct mail results depend largely upon how much you're willing to spend on finding your target market and delivering quality materials to them. The per-customer cost is much higher than you'll pay for print ads, but if you create a finely tuned list of recipients, you will reach more highly qualified prospects.
5) Yellow Pages – The Consumers generally hang onto the yellow pages all year and remember to cross-reference your listing. If you do yard work, for instance, list your business under landscaping, maintenance and home improvements etc.
6) Public Service. This is a great chance to do well by doing good. Donate your product to local charities or speak to students at area schools about your business. All of these are terrific ways to position your company in a positive light in your community.
7) Games and Premiums. Periodic prize drawings can help create interest in a retail store or other business. Promotional materials like T-shirts, coffee mugs or pens emblazoned with your logo also help spread the word.
Source -
http://www.allbusiness.com/articles/StartingBusiness/868-25-1840.html
The following are some of the ideas for marketing –
1) Press Releases - Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. Design the headline to grab readers' attention in as few words as possible. Get to the point quickly, with a lead sentence that will draw the reader into a convincing piece.
2) Trade Shows - Renting space at a trade show can be expensive, but the best shows are a great way to build your business. Have plenty of promotional materials ready to hand out to interested people. Call your leads in order of importance, but get in touch with all of them .
3) The Internet - Establishing a home page for your business is relatively inexpensive and can reach many people. Use newsgroups that focus on areas similar to your line of business to draw attention to the site. Always include a phone number or email address so that interested visitors can contact you.
4) Direct Mail - Direct mail results depend largely upon how much you're willing to spend on finding your target market and delivering quality materials to them. The per-customer cost is much higher than you'll pay for print ads, but if you create a finely tuned list of recipients, you will reach more highly qualified prospects.
5) Yellow Pages – The Consumers generally hang onto the yellow pages all year and remember to cross-reference your listing. If you do yard work, for instance, list your business under landscaping, maintenance and home improvements etc.
6) Public Service. This is a great chance to do well by doing good. Donate your product to local charities or speak to students at area schools about your business. All of these are terrific ways to position your company in a positive light in your community.
7) Games and Premiums. Periodic prize drawings can help create interest in a retail store or other business. Promotional materials like T-shirts, coffee mugs or pens emblazoned with your logo also help spread the word.
Source -
http://www.allbusiness.com/articles/StartingBusiness/868-25-1840.html
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