Why Small Businesses Need a Brand Identity System
Experts urge small business owners to "brand" their business—to develop a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:
To attract more clients: An eye-catching, professional logo and brand will draw more clients to you, because they'll be more likely to notice you! Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.
To brand yourself: If you're a consultant or an entrepreneur, you need a logo in order to build an image and a brand that's bigger than just yourself.
To convey that you are established: A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability: You may not have been in business "Since 1908", but if you've invested in an identity, your customers will think that you're much less likely to fold. It goes a long way toward building the all-important "trust" factor.
To look larger: Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, "Small-time vendor!" to your potential clients—and you'll be similarly compensated.
To be more memorable: Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.
To increase your credibility: A professional look and feel makes you look more professional, and potential clients will assume that you're knowledgeable.
Source: http://www.work911.com/cgi-bin/links/jump.cgi?ID=5168
To attract more clients: An eye-catching, professional logo and brand will draw more clients to you, because they'll be more likely to notice you! Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.
To brand yourself: If you're a consultant or an entrepreneur, you need a logo in order to build an image and a brand that's bigger than just yourself.
To convey that you are established: A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability: You may not have been in business "Since 1908", but if you've invested in an identity, your customers will think that you're much less likely to fold. It goes a long way toward building the all-important "trust" factor.
To look larger: Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, "Small-time vendor!" to your potential clients—and you'll be similarly compensated.
To be more memorable: Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.
To increase your credibility: A professional look and feel makes you look more professional, and potential clients will assume that you're knowledgeable.
Source: http://www.work911.com/cgi-bin/links/jump.cgi?ID=5168
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