13 Ways to Promote your Retail Business

If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways you get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed. Invite a reporter from your local newspaper or magazine for coffee or lunch. Instead of asking, "Will you write about me?" a better question is "How can I help you?" Offer yourself as a resource in your area of expertise. Talk about trends you are seeing in your industry. See How to be a Valuable News Source the Media Love.

Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your web site.

Pitch stories about your product, service, cause or issue that tie into the weather. Weather stories are mandatory at most media outlets, and newspapers and TV stations, in particular, are always looking for fresh angles that tie into today s and tomorrow s forecast….

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