Business Decisions to Shape Your Search Engine Strategies
Search engines have become a critical source of traffic for many Web sites. In fact, search engines can account for as much as 80 percent of their traffic
However, search engine placement is a complex and ever-moving target to hit: search engines refresh their listings constantly to produce new content. They also use a unique and proprietary (read: “top secret”) algorithm to determine a site's relevance to keyword queries. You can never be too sure as to what Google or Yahoo wants from a site to merit a top ranking. Playing catch-up with search engines can be time-consuming and costly. Worse, search engine visibility takes time to achieve and only seconds to lose.
If you are operating a web-based operation, you will need to make a number of business decisions regarding search engine marketing. The key to successful search engine marketing strategy is constant testing, revising and optimizing based on metrics. Here are some business decisions that you need to address in search engine marketing:
1. Are you keeping up with the changes?
Search engines are constantly trying to improve their search results. In so doing, you might find your site in the number one position one morning, only to slide to page 10 the following day, or worse, dropped from the engine’s entire index. You check your web stats to find that your traffic decreased by 10% or so because one search engine reduced its referrals to your site. Do you know what just happened?
Source: http://www.powerhomebiz.com/vol131/search.htm
However, search engine placement is a complex and ever-moving target to hit: search engines refresh their listings constantly to produce new content. They also use a unique and proprietary (read: “top secret”) algorithm to determine a site's relevance to keyword queries. You can never be too sure as to what Google or Yahoo wants from a site to merit a top ranking. Playing catch-up with search engines can be time-consuming and costly. Worse, search engine visibility takes time to achieve and only seconds to lose.
If you are operating a web-based operation, you will need to make a number of business decisions regarding search engine marketing. The key to successful search engine marketing strategy is constant testing, revising and optimizing based on metrics. Here are some business decisions that you need to address in search engine marketing:
1. Are you keeping up with the changes?
Search engines are constantly trying to improve their search results. In so doing, you might find your site in the number one position one morning, only to slide to page 10 the following day, or worse, dropped from the engine’s entire index. You check your web stats to find that your traffic decreased by 10% or so because one search engine reduced its referrals to your site. Do you know what just happened?
Source: http://www.powerhomebiz.com/vol131/search.htm
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